Hospitality Consultant
James Weeks. Over 30 years in hospitality. Practical support for more profitable pubs, bars and restaurants.
Built it. Ran it. Sold it.
I’m James Weeks. I built and ran The Dial in Burton upon Trent for 23 years before selling it in 2025. Eight original team members were still there at the sale. I now help hospitality owners improve profitability, develop their people and build stronger businesses.
Pressure is Part of the Game. Chaos Doesn't Have to Be.
Pressure is Part of the Game. Chaos Doesn't Have to Be.
Practical Support. Better Results.
I help pub, bar and restaurant owners improve profitability, strengthen their teams and deliver a better guest experience. My advice comes from over 30 years in hospitality, including building, running and selling The Dial in Burton upon Trent.
A Clear Plan for Your Business
Together, we identify what is holding your business back and where the opportunities lie. Support can cover menu pricing and profitability, drinks strategy, labour deployment, supplier partnerships, team development, guest experience, marketing and AI visibility. You leave with clear priorities and a practical plan.
How I Work
Support is tailored to your business, priorities and timescales.
— DISCOVERY
I listen. We agree the right level of support, from a mystery customer visit and practical recommendations to a full commercial and operational review.
— DIRECTION
We talk. Together, we agree clear priorities, an action plan and realistic timescales. Progress should be practical, achievable and measurable.
— DELIVERY
We act. I can work alongside your team to put the plan into practice, or provide ongoing guidance as you lead the changes.
Who This Is For
For owners who are looking for confidence and peace of mind their venue is efficient, optimised and with a solid offer and brand identity, providing the tools for a successful, managed business. From fine tuning to complete overhaul.
For owners
For operators
For operators wanting an independent eye on any aspect of their venue/s, to improve standards, get the offer right, raise quality, grow reputation, improve staff retention and performance, and enhance overall guest experience.
New & growing
Whether launching, scaling, or stabilising, this is for owners who want operational discipline to match creative vision, and identify emerging market trends. The goal is not survival, but controlled growth built on strong, commercial foundations.
Testimonials
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- Phil Whitehead, Molson Coors, President & CEO (EMEA & APAC)
James and I have known each other for the last 20yrs through the relationship that The Dial has with Molson Coors. Throughout this time James has constantly demonstrated an ability to evolve the consumer offering, refresh the look and feel of the outlet, and bring innovation and thinking into his business, with a relentless focus on incredible execution and service.
James and the team have hosted many senior events for Molson Coors including Global Board meetings and his attention to detail, warmth, compassion and hospitality experience makes everybody feel very welcome in his company.James is also somebody who has developed people and given them opportunities to build their career with him and into the wider hospitality industry. If I was running a premium outlet or about to purchase one James’ experience and capability would be the first I would call upon.
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- Nick Bashford, Molson Coors, Regional Sales Controller
I had the pleasure of working with James for nearly a decade, during his ownership of The Dial. Throughout that time, we built a successful partnership, one that was based on collaborative working focusing around driving both businesses forward.
James understood the value of partnership. He consistently created a premium environment that brands wanted to be associated with, ensuring that product quality, staff training and brand execution were delivered to a very high standard. Indeed, some of James’ staff have gone on to have successful careers in Molson Coors.
James combines strong commercial acumen and understands the hospitality sector throughout the many successful years of running a premium outlet.
I would happily recommend him to operators that are looking for some guidance and experience to move their business to the next stage.
Contact James
Share a few details about your new or existing venue/s and the challenges you’re currently facing, or any support you may require. Every enquiry is reviewed personally and handled with discretion.
